This 90-minute interactive workshop reframes metrics as allies, helping teams see data as signals that protect creativity, focus, and flow rather than stifle them. Through practical exercises, role-based scenarios, and communication strategies, participants will learn how to balance flow metrics (lead time, throughput, predictability) with outcome metrics (engagement, conversions, brand health). You’ll leave equipped to turn “bad numbers” into opportunities, foster better conversations, and use data to strengthen trust, creativity, and performance across your marketing system. Topics we'll cover: * See metrics as mirrors, not mandates * Focus on the few metrics that matter * Spot system issues in the data * Turn numbers into clear stories * Use data to protect creativity Metrics that matter Not all numbers are equal. This workshop highlights the flow metrics that reveal how work really moves. Learn to balance them with outcome metrics like engagement, conversions, and brand health, ensuring you track both system health and business impact Advance your skills Build confidence in reading key metrics, reframing data into clear stories, and responding when numbers look bad. With stronger fluency, you’ll foster trust, protect creativity, and make better decisions while balancing speed, quality, and impact in your marketing work. The next courses will run on November 11, 2025 and January 13, 2026.