Increase your speed to market, reduce your wasted effort, increase your AI readiness, and bring your marketing into the 21st century with this self-paced workshop. Created by the world's leading experts in Agile marketing, AgileSherpas, this 8-part course gives marketers everything they need to adopt Agile ways of working. Topics Covered: Agile marketing definition, history, and benefits Agile Marketing Manifesto Agile vs Waterfall Customer centricity, prioritization, iterative work, and workflow visualization Scrum, Kanban, and Lean Agile framework introductions Cross-functional teams and individuals Stakeholder management Real-world case study discussions and analysis Learning Outcomes: Articulate why VUCA is pushing marketing teams towards new ways of thinking, working, and managing effective customer relationships through Agile. Understand the key values and principles of Agile marketing and how it differs from Agile development. Identify customer needs and conduct hypothesis-driven experimentation. Gain familiarity with events, roles, and artifacts that make up common iterative approaches and how to apply them hybrid Agile marketing context. Develop skills in various Agile practices such as lessening context switching, eliminating waste, making work visible, prioritizing around business outcomes, managing work with a marketing backlog, applying WIP limits, using timeboxing, and navigating interactions with marketing stakeholders. Build autonomous, collaborative, cross-functional, and customer-focused teams. Estimated time to Complete: 8 hours for self-paced course